Know Your Diamond

The Language
of Diamonds

Four timeless qualities.
One extraordinary brilliance.

A diamond is a considered purchase. Understanding how a natural diamond is graded — and how a ring is built around it — lets you choose your heirloom with complete confidence rather than guesswork.

The Four Cs

What Actually Decides a Diamond

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In Detail

Read Any Certificate With Confidence

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The Scale
ExcellentVery GoodGoodFairPoor

Cut is the one grade a human decides. We select Excellent and Very Good makes only — the difference is visible across a room.

DEFGHIJKLMN–Z
ColourlessNear ColourlessFaint to Light

D–F are truly colourless. G–J read white once set — especially in yellow or rose gold — and leave budget for cut and size.

FLIFVVSVSSII

Clarity is graded under 10× magnification. VS and SI stones are usually eye-clean, which is what actually matters once the diamond is on a hand.

0.300.500.701.001.50

Weight, not width. A 0.90ct looks almost identical to a 1.00ct on the hand and costs noticeably less — one of the easiest savings in the room.

Shapes

Ten Ways a Diamond Can Be Cut

Shape is the first decision most people make — and the most personal. Each one handles light differently.

Ten diamond cuts: round brilliant, oval, cushion, emerald, radiant, pear, marquise, asscher, heart and princess
Anatomy of a Ring

The Diamond Is Half the Decision

The setting holds and frames the stone, the metal sets the mood, the finish catches light in its own way, and the shank decides how the ring feels after twelve hours on a hand. These are the choices we walk through with you at the desk.

Setting Styles

Basket setting
Basket
Peg Head setting
Peg Head
Decorative setting
Decorative
Bezel setting
Bezel
Half-Bezel setting
Half-Bezel
Bar/Channel setting
Bar / Channel
Bright-Cut setting
Bright-Cut
Bridge Accent setting
Bridge Accent
Channel setting
Channel
Trellis setting
Trellis
The Metal

Colour of Gold

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Yellow gold, rose gold and white gold solitaire bands
Natural & Certified

A Billion Years in the Making

We deal exclusively in natural diamonds — formed deep within the earth, genuinely finite, and independently certified before they ever reach a setting.

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Choosing Well

Where to Spend, Where to Save

The advice we'd give a member of our own family — and the reason our customers rarely feel oversold.

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Living With It

Caring for Your Diamond

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Your Story Begins Here

Every diamond begins with a dream. Let's create yours.

Sit with us, look through certified stones under proper light, and ask every question you have. No pressure, no jargon — just honest guidance.

Book a Private Consultation Design Your Own Ring
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